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Vectron Systems AG takes over remaining shares of iPad POS system provider Posmatic
Vectron had already purchased 75 percent of shares of the successful POS startup in November 2016 and provided additional growth capital. Posmatic is the provider of a POS software app that runs on hardware of the Apple Company, e.g. Ipads, Ipods or Iphones. End customers usually buy the hardware themselves and pay monthly fees for using the software. This sales model is particularly popular with smaller companies that are often unable to finance traditional POS systems. After the startup has…
Restructuring of the sales and engineering team
Sales is being expanded from a pure specialist trade partner system into an omni-channel strategy. To implement this new structure, a key account and a direct sales team will shortly be added to the existing national and international sales teams. Future product developments will focus on B2B2C cloud services, including hardware. At the same time, the product lines will be streamlined to reduce complexity and the development teams will be increasingly working on an interdisciplinary basis. The…
Focus on the core brand
As announced at the annual general meeting in 2018, the company’s brands will be merged. The hardware brand Duratec is being integrated in the core brand and the Duratec hardware models POS S14 and POS S15 II are being included in the Vectron portfolio. The online services, up to now known under the brand names bonVito, myVectron and myDuratec, will be operated as the “Vectron Cloud” in the future. This cloud provides web-based and app-based solutions for all main operating systems. The focus…
Strategic realignment accompanied by CI change
The medium-sized company offers hardware, software and cloud-based services, which are developed at the company headquarters in Münster and sold internationally. The aim of the company's strategy, which is designed for significant growth, is to be the leading solution provider in the digital transformation of the food & beverages industry. Vectron cloud services include digital services already known under the brand names bonVito, GetHappy, posmatic and myVectron and are targeted not only at B2B…
"There is no alternative to digital transformation"
Oliver Kaltner, you have been CEO of Vectron Systems AG since February 1st. Previously, you were mainly employed by large players. Why the change to a comparatively small medium-sized company? Kaltner: If, like me, you've spent 20 years in various functions in corporations such as Nike, Electronic Arts, Sony and Microsoft, there are basically only two options: You stay with the corporations for another 20 years or you take up new challenges time and again and draw motivation and inspiration…